Why do so many small law offices have the receptionist say “law offices” when answering the phone? What’s wrong with “Good morning, Huey Dewey & Louie”? I have a few ideas.
- The membership of the firm isn’t stable enough to make it worthwhile. They lose money every year by having to order new letterhead because of a change in the principals.
- The lawyers are secretly a bit embarrassed by their association with the other people in the firm.
- They never thought about it before.
We lawyers are regularly being reminded about the “importance of branding.” When your receptionist answers the phone, that’s a free chance to do a little branding reinforcement. When your receptionist answers the phone with “law offices,” it’s like a car dealership answering the phone “car dealer.” If it makes no sense for a car dealership to do it, it makes no sense for your office to do it.