“Law offices…” Is your receptionist hurting the firm?

Why do so many small law offices have the receptionist say “law offices” when answering the phone? What’s wrong with “Good morning, Huey Dewey & Louie”? I have a few ideas.

  • The membership of the firm isn’t stable enough to make it worthwhile. They lose money every year by having to order new letterhead because of a change in the principals.
  • The lawyers are secretly a bit embarrassed by their association with the other people in the firm.
  • They never thought about it before.

We lawyers are regularly being reminded about the “importance of branding.” When your receptionist answers the phone, that’s a free chance to do a little branding reinforcement. When your receptionist answers the phone with “law offices,” it’s like a car dealership answering the phone “car dealer.” If it makes no sense for a car dealership to do it, it makes no sense for your office to do it.

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2 thoughts on ““Law offices…” Is your receptionist hurting the firm?

  1. Usually when the receptionist answers with “Law Office,” it means that there are several unaffiliated lawyers sharing office space and the receptionist is answering for each of them. It would not be appropriate to answer “Good morning, Huey Dewey & Louie” because it would give the misleading impression that they were in a partnership.

    1. This is a good point, Debra, although I know of a number of actual partnerships/professional corporations where they answer the phone “law offices.” That’s the scenario that mystifies me.

      Thanks for your comment and participating in the discussion!

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