I like to think of myself as a pretty smart individual. That being said, I’m the first to admit that there are plenty of people who are smarter than I am. One of the things I love about the Internet is that I get to read the ideas and arguments of people like that.
One example of this comes from Andrew LeGrand over at Paperless Chase. He points out that with 50% of email messages being read on smartphones, email signatures should be optimized for those readers. Andrew begins,
Picture your most important client in her car, struggling to find the quickest way to get in touch with you by phone, text, or email.
She doesn’t want to see, or accidentally click on, a fax number or main office number. She wants to get in touch with you.
Immediately. As in NOW.
Does she want to look at your email signature and see fancy graphics as she wheels out of the rental car parking lot? Does your tagline about considering “the environment before printing this email” make her pause and silently revel in your social altruism?
Do her a favor and get rid of unnecessary mumbo jumbo gumbo.
Read Andrew’s post to find out what should be in your email signature. Now, please excuse me while I go off to revise mine.